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How to position yourself as a thought leader in your industry
There’s a big difference between creating marketing pieces and crafting thought-leadership. In marketing, you are creating content that attempts to move people to action. You may want them to buy your product or service, download a whitepaper, or fill out a form. Thought leadership avoids selling and marketing strategies. Your content is created to position you and/or your company as leaders in the field. Here are strategies to build your reputation as a thought leader.
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