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How Email List Building Keeps Your SMB Growing When Google and Other Platforms Change the Rules
Google algorithms and policy changes on platforms such a Facebook, LinkedIn and Twitter competition can hurt or even destroy an SMB. For lead generation, companies can’t rely solely on search engine rankings or social media posts. The smart alternative is to build a list of prospects for email marketing campaigns. This post will convince SMB owners of the importance and benefits of email list building as an effective marketing strategy.
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