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Idea from Louise Banks

Title

How Email List Building Keeps Your SMB Growing When Google and Other Platforms Change the Rules

Summary

Google algorithms and policy changes on platforms such a Facebook, LinkedIn and Twitter competition can hurt or even destroy an SMB. For lead generation, companies can’t rely solely on search engine rankings or social media posts. The smart alternative is to build a list of prospects for email marketing campaigns. This post will convince SMB owners of the importance and benefits of email list building as an effective marketing strategy.

Author

Louise Banks

Industry Category

Find writers and ideas in Business

Keywords

  • list building
  • email marketing
  • lead generation