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Brand Consistency: Do You Have It? (And Does It Matter?)
Is your brand's Instagram as unmistakenly on-brand as your Facebook page? Is the logo on your office sign the same as the one on your website? Is the quality of the content on your blog the same as the content that your brand shares on social media? If you said "no" to any of these, then it's time to have a conversation about brand consistency, what you need to do to achieve it, and how to use it to meet any CEO's biggest goal -- brand awareness.
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