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Idea from Patti Podnar


What are pop-up stores, and how are they changing the game in retail?


Think of pop-up stores as a cousin to food trucks: they bring people what they want where they are. Sometimes online-only retailers do it to build brand awareness. Sometimes a startup will use a pop-up in a high-traffic area to attract interest to their product. By combining FOMO with hands-on engagement, popups area changing the game. This article would describe what popups are, how they're used, and how traditional retailers


Patti Podnar

Industry Category

Find writers and ideas in Lifestyle


  • retail
  • pop-up
  • brick-and-mortar
  • customer engagement
  • customer experience