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What are pop-up stores, and how are they changing the game in retail?
Think of pop-up stores as a cousin to food trucks: they bring people what they want where they are. Sometimes online-only retailers do it to build brand awareness. Sometimes a startup will use a pop-up in a high-traffic area to attract interest to their product. By combining FOMO with hands-on engagement, popups area changing the game. This article would describe what popups are, how they're used, and how traditional retailers
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