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Idea from Patti Podnar

Title

What are pop-up stores, and how are they changing the game in retail?

Summary

Think of pop-up stores as a cousin to food trucks: they bring people what they want where they are. Sometimes online-only retailers do it to build brand awareness. Sometimes a startup will use a pop-up in a high-traffic area to attract interest to their product. By combining FOMO with hands-on engagement, popups area changing the game. This article would describe what popups are, how they're used, and how traditional retailers

Author

Patti Podnar

Industry Category

Find writers and ideas in Lifestyle

Keywords

  • retail
  • pop-up
  • brick-and-mortar
  • customer engagement
  • customer experience