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Idea from Everett Calvert

Title

Competitive Intelligence: Holistic by Design

Summary

Companies often run into the same issue of not maximizing and optimizing their CI strategies by segmenting CI to one or only a few aspects of their marketing plan. By design, CI is designed to do more and that reaches far beyond merely the marketing department and sales team.

Author

Everett Calvert

Industry Category

Find writers and ideas in Business