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Idea from Everett Calvert

Title

A Smarter Marketing Plan

Summary

Sometimes in marketing, more is better... sometimes it isn't. What if there was a better way to manage marketing expenses? What if your marketing plan was designed on a vertical scale opposed to a horizontal plane? What if your audience was the right one as a result of your marketing plan?

Author

Everett Calvert

Industry Category

Find writers and ideas in Business