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What Marketers Need to Know About CCPA
On January 1, 2020, the California Consumer Privacy Act (CCPA) goes into effect, providing consumers control over how their personal information (PI) can be used by for-profit organizations. While the new law has broad implications for business operations, marketers will feel the most immediate impact. Your company does not need to be based in California to be impacted. This article provides details on the CCPA, who is impacted and what marketers need to do to be ready for the law.
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