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Idea from Patti Podnar


Crisis management: How to weather a social media storm


As the holidays -- and the parties that go with them -- gear up, chances are high that an employee or influencer will post something that will reflect badly on your brand. Having clear digital policies in place will help you prevent Twittergeddon events and will give you "step-away-from-the-keyboard-and-think" advice for reacting to any faux pas that do happen.


Patti Podnar

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