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Idea from ling wong

ling wong

Title

Messaging and Chatbot For B2B Marketing

Summary

The use of messaging apps & chatbot has become increasingly popular among B2C marketers while conversational selling has proven to increase conversion. There are many opportunities for B2B marketers to leverage messaging apps - from generating leads to cultivating relationships and providing customer care. The high level of personalization and the ability to collect customer response is particularly suited for account-based marketing within the B2B context.

Author

ling wong

Industry Category

Find writers and ideas in Business

Keywords

  • conversational selling
  • B2B marketing
  • customer service
  • personalization
  • chatbot
  • AI
  • machine learning
  • Links

  • https://www.hubspot.com/stories/chatbot-marketing-future
  • https://www.entrepreneur.com/article/299611
  • https://www.socialmediaexaminer.com/chatbots-marketing-automation-via-messenger-andrew-warner/
  • https://thinkgrowth.org/chatbots-are-the-future-of-marketing-67d21bd557db
  • https://blog.drift.com/conversation-driven-sales/