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How To Use Data Analytics To Drive Growth Marketing


Growth marketing is about attracting new visitors, increasing engagement, and converting/retaining more customers. This customer-centric approach can be fueled by data-driven marketing, which leverages data analytics to understand customer behaviors and preferences so brands can conduct more meaningful experiments and deliver more valuable content and experience. This article will look at how to use data to make growth marketing more effective.


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Industry Category

Find writers and ideas in Business


  • growth marketing
  • business growth
  • AI
  • data analytics
  • customer experience
  • customer engagement
  • data-driven marekting
  • Links

  • https://www.mckinsey.com/business-functions/marketing-and-sales/our-insights/using-marketing-analytics-to-drive-superior-growth
  • https://www.import.io/post/how-todays-top-marketers-and-growth-hackers-use-data-every-day/
  • https://www.periscopedata.com/resources/data-driven-growth-marketing
  • https://blog.markgrowth.com/why-companies-must-adopt-a-data-driven-marketing-strategy-for-2018-c6cd4198aa9d
  • https://blog.drift.com/what-is-growth-marketing/