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How To Increase Conversion On Your B2B eCommerce Platform
A B2B eCommerce website needs to address the specific needs of a B2B customer -- which often involve multiple stakeholders (buying committee,) long decision and approval process, as well as complex pricing structure and payment process -- in order to succeed. We'll look at how to streamline the user experience to put a visitor on the fastest path to purchase while building trust and relationship with the customers.
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