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Idea from ling wong

ling wong

Title

B2B Marketing In the Age of Hyper-Personalization

Summary

Customer expectation has evolved dramatically in the B2B arena. As buyers are used to getting highly personalized content and offers from consumer brands in their personal lives, they also expect the same level of personalization from vendors they interact with at work. This article will briefly introduce hyper-personalization and then look at how it can be applied to various B2B marketing strategies, such as website personalization, email marketing, intent-based marketing, ABM, etc.

Author

ling wong

Industry Category

Find writers and ideas in Business

Keywords

  • ABM
  • B2B marketing
  • marketing personalization
  • marketing automation
  • Links

  • https://www.smartfocus.com/en/blog/hyper-personalized-marketing-how-exactly-it-done
  • https://dotcms.com/blog/post/what-is-hyper-personalization-
  • https://www.business2community.com/marketing/3-reasons-to-personalize-for-account-based-marketing-abm-02094454
  • https://www.evergage.com/blog/account-based-marketing-multi-layered-approach/
  • https://www.marketo.com/webinars/why-web-personalization-is-essential-for-abm/
  • https://blog.marketo.com/2018/08/incorporating-email-personalization-in-your-abm-strategy-to-boost-engagement.html
  • https://resources.engagio.com/ebooks/abm-personalization-at-scale
  • https://resources.engagio.com/account-based-marketing/personalization-at-scale-replay
  • https://www.huffingtonpost.com/entry/abm-content-15-tips-for-creating-personalized-content_us_59714d63e4b0f1feb89b4273
  • https://www.smartinsights.com/b2b-digital-marketing/b2b-website-design/abm-how-to-use-website-personalisation-to-engage-your-accounts/
  • https://hub.uberflip.com/ebook/b2b-perspective-on-hyper-personalization-strategies
  • https://www.aberdeen.com/featured/blog-intent-hyper-personalize-cx-intent-data/