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Idea from Paul Dughi


Video Drives B2B Conversions


An optimized video increases the chance you will land on the first page of search by 53 percent. Using the word “Video” in the subject line of emails can increase email open rates by nearly 20 percent. If you are driving people to landing pages, video placed there can increase conversion rates by as much as 80 percent. Video is powerful. You know the old saying that a picture is worth a thousand words? Dr. James McQuivey of Forrester Research put it this way: “A minute of video is worth 1.8 m


Paul Dughi

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