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Idea from Paul Dughi

Paul Dughi


The Value of Emotional Branding


Strong brands fire up the brain with less effort while weaker brands elicited a negative emotional response and took more effort. Emotional branding can trigger your unconscious. These studies show that emotion stimulates the brain 3x faster than logic. Before you can even start to analyze the facts, your unconscious has already made up its mind.


Paul Dughi

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