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Idea from Paul Dughi

Paul Dughi


How SEO is Different for B2B Sales


When you’re selling directly to consumers (B2C), your SEO campaigns are trying to drive customers to buy now. Selling to businesses takes a different strategy. The B2B buying journey takes longer. Purchases are larger. The stakes are higher. Your B2B SEO campaigns are driving buyers through the customer journey.


Paul Dughi

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