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Idea from Sharon Hurley Hall

Sharon Hurley Hall

Title

How to Earn Buyer Trust With Zoom Webinars

Summary

Just because you get people's attention, it doesn't mean they trust you. You can't grab trust, you have to earn it, and webinars are a key way to help you do that. This will include info on changing B2B buyer habits, Zoom tips and tricks, using webinars at different stages of the customer journey.

Author

Sharon Hurley Hall

Keywords

  • webinars
  • digital marketing
  • zoom
  • coronavirus
  • Links

  • https://green-hat.com.au/insights/the-b2b-buyer-has-changed/
  • https://blog.zoom.us/wordpress/2020/04/01/facts-around-zoom-encryption-for-meetings-webinars/
  • https://contentmarketinginstitute.com/2019/09/structured-content-experiences/ (re importance of content experiences)
  • https://www.readytalk.com/resources/webinar-marketing/infographics/pre-webinar-best-practices#.WLbrM_krLb2