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Omnichannel Marketing Trends in 2020
1,500-word piece on how businesses can leverage omnichannel marketing as part of their overall mobile marketing campaign in 2020 and beyond. This would include data that backs up consumer tendencies to use multiple devices and touchpoints across transactions along with when it makes sense to center your omni strategy on mobile. I'll also discuss keys to creating an ideal omnichannel experience for the user and compare the pros and cons against multichannel.
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