nDash.com is a content creation platform that provides brands and agencies with access to the world's top freelance writers.

Idea from ling wong

ling wong

Title

# Strategies To Increase Mobile App Retention and Engagement

Summary

[ Response to pitch request ] This article will start with a brief definition on retention rate and statistics/benchmark on what constitutes a good retention rate. We'll outline the benefits of user retention and engagement (e.g., in-app purchase, brand awareness, ratings) and then discuss strategies to increase retention and engagement rates. Some of these include product-market fit, automation, user onboarding, app store optimization, incentive programs, push notifications, etc.

Author

ling wong

Keywords

  • mobile app marketing
  • mobile app retention
  • mobile app engagement
  • mobile app development
  • Links

  • http://info.localytics.com/blog/mobile-apps-whats-a-good-retention-rate
  • https://www.statista.com/statistics/751532/worldwide-application-user-retention-rate/
  • https://webengage.com/blog/mobile-app-retention-strategies/
  • https://www.tamoco.com/blog/app-engagement-and-retention-guide/
  • https://blog.branch.io/smart-strategies-for-boosting-mobile-user-retention-and-engagement/
  • https://growthmarketingconf.com/mobile-app-hacks-to-skyrocket-growth/
  • https://www.appagent.co/blog/2019/04/17/mobile-app-growth-strategy-that-actually-works/
  • http://blog.linktexting.com/mobile-app-growth-17-strategies-from-trendsetting-apps/
  • https://clearbridgemobile.com/5-methods-for-increasing-app-engagement-user-retention/