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Idea from Patti Podnar

Patti Podnar


There's one valuable asset ETQ can't manage for you: Your online reputation


Traditionally, most companies have tried to stay neutral when it comes to social issues. Today, that's becoming increasingly impossible as activists demand that companies take a stand, insisting that silence is complicity. Quality aside, the wrong tweet or blog post could turn your brand into a liability. This post would examine what today's customers expect from brands socially and identify the steps companies should take to decide how they'll procede. (Not legal advice)


Patti Podnar