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Idea from Star (Susanna) Williams
How Brick-and-Mortar Retailers Can Empower Their Businesses During COVID-19
In this article for brick-and-mortar retailers about branding during the COVID-19 era, I’d draw on expert opinion to argue that, by following a digital marketing framework of “assurance-assistance-action,” brick-and-mortars can emerge from COVID-19 having increased their brand loyalty and customer engagement, while continuing to successfully grow a more nimble, digitally-supported business. Please see below for links, which include the expert advice that I'd use.
AuthorStar (Susanna) Williams
Find writers and ideas in Business
Keywordsbrick and mortarCOVID-19coronavirusnew normalphysical storesdigital strategycustomer engagementloyaltygrowth