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Idea from Star (Susanna) Williams

Star (Susanna) Williams


How Brick-and-Mortar Retailers Can Empower Their Businesses During COVID-19


In this article for brick-and-mortar retailers about branding during the COVID-19 era, I’d draw on expert opinion to argue that, by following a digital marketing framework of “assurance-assistance-action,” brick-and-mortars can emerge from COVID-19 having increased their brand loyalty and customer engagement, while continuing to successfully grow a more nimble, digitally-supported business. Please see below for links, which include the expert advice that I'd use.


Star (Susanna) Williams

Industry Category

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  • brick and mortar
  • COVID-19
  • coronavirus
  • new normal
  • physical stores
  • digital strategy
  • customer engagement
  • loyalty
  • growth
  • Links

  • https://www.pymnts.com/coronavirus/2020/when-how-why-consumers-will-change-post-covid/
  • https://www.pymnts.com/coronavirus-data-center/
  • https://www.mmc.com/insights/publications/2020/march/responding-to-covid-19--six-things-retailers-should-do-to-keep-c.html
  • https://www.retailcustomerexperience.com/articles/covid-19-how-retailers-can-overcome-the-challenges-of-a-pandemic/
  • https://www.adlucent.com/blog/covid-19-guide
  • https://fortune.com/2020/04/20/coronavirus-retail-industry-ecommerce-online-shopping-brick-and-mortar-covid-19/