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Idea from Theresa Cramer

Theresa Cramer


How Small Businesses Can Build Lasting Customer Relationships With Content Marketing


The latest research from the Content Marketing Institute shows that B2B brands look to content marketing to build brand awareness and enhance other top-of-the-funnel activities, but are still struggling to develop more lasting relationships with this tactic. This piece will explore tips to help small businesses build a content marketing strategy that helps build subscribed audiences, generates sales/revenue, and builds loyalty with existing clients/customers.


Theresa Cramer


  • Content Marketing
  • B2B
  • Small Business
  • Links

  • https://contentmarketinginstitute.com/2019/10/success-differentiators-b2b-research/
  • https://blog.influenceandco.com/how-to-use-content-to-generate-revenue
  • https://www.campaignmonitor.com/resources/infographics/7-tips-building-engaged-email-list/
  • https://contentmarketinginstitute.com/2018/08/brand-loyalty-customers/