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Idea from Star (Susanna) Williams

Star (Susanna) Williams


How to Adapt Your Branding Voice, During the COVID-19 Era


During the new normal of COVID-19, it is essential that businesses reassure their customers in a voice that is supportive, reliable, and on-brand. In this post, I would draw on articles from Forbes and Harvard Business Review to demonstrate how your clients can adapt their voices to build loyalty and engagement, during the COVID-19 era. I'll add that, as an award-winning writer and coach, I've specialized in voice development, and have ghostwritten and run social media accounts professionally.


Star (Susanna) Williams

Industry Category

Find writers and ideas in Business


  • COVID-19 branding
  • brand voice
  • language
  • marketing
  • writing
  • development
  • Links

  • https://hbr.org/2020/04/brand-marketing-through-the-coronavirus-crisis
  • https://www.forbes.com/sites/forbescommunicationscouncil/2020/02/11/give-your-brand-a-voice-customers-will-remember/#5aefcf067a49
  • https://www.forbes.com/sites/forbesagencycouncil/2019/09/10/15-approaches-to-developing-a-strong-brand-voice/#766a47343332