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Idea from Star (Susanna) Williams

Star (Susanna) Williams

Title

How to Adapt Your Branding Voice, During the COVID-19 Era

Summary

During the new normal of COVID-19, it is essential that businesses reassure their customers in a voice that is supportive, reliable, and on-brand. In this post, I would draw on articles from Forbes and Harvard Business Review to demonstrate how your clients can adapt their voices to build loyalty and engagement, during the COVID-19 era. I'll add that, as an award-winning writer and coach, I've specialized in voice development, and have ghostwritten and run social media accounts professionally.

Author

Star (Susanna) Williams

Industry Category

Find writers and ideas in Business

Keywords

  • COVID-19 branding
  • brand voice
  • language
  • marketing
  • writing
  • development
  • Links

  • https://hbr.org/2020/04/brand-marketing-through-the-coronavirus-crisis
  • https://www.forbes.com/sites/forbescommunicationscouncil/2020/02/11/give-your-brand-a-voice-customers-will-remember/#5aefcf067a49
  • https://www.forbes.com/sites/forbesagencycouncil/2019/09/10/15-approaches-to-developing-a-strong-brand-voice/#766a47343332