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Idea from Stacy Fox

Stacy Fox

Title

Improve Your App Conversions Through Retargeting

Summary

The average person has more than 100 apps on their smartphone. Twenty-five percent may never engage with an app after download. A recent study by AppsFlyer shows up to 30 percent of your sales will come through app retargeting. This article will examine how to launch a retargeting campaign, what metrics to monitor, and how to determine success of your campaign.

Author

Stacy Fox

Keywords

  • app conversions
  • retargeting
  • Links

  • https://www.appsflyer.com/resources/mobile-app-retargeting-report/
  • https://www.appannie.com/en/insights/market-data/the-state-of-mobile-2019/