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Forget Influencers and Facebook Ads: Word-of-Mouth Marketing Is Next Level
Do you know where your sales are coming from? You can probably attribute 60% or so to your current marketing efforts. But what about the rest? The reality is, happy, real customers make the best marketers. How can businesses turn that knowledge into growth for their brands? I'd like to do a deep dive into word-of-mouth marketing tactics, specifically how businesses can use new ways of generating, capturing, and measuring previously "un-trackable" sales from the post-purchase customer.
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