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Why knowing your buyer persona matters more than ever
Due to the pandemic crisis, the customer’s behavior has changed, and the companies have experienced unprecedented challenges. With 64% of businesses planning to spend more money to grow their online marketing, conveying the right message to the right audience at the right time is more important than ever. The post will cover the necessity of creating buyer personas even before starting to plan a content marketing strategy, the most significant steps, and tools for doing this.