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Idea from Joe Michalowski

Joe Michalowski


Does SEO Mean Everything for B2B Content Success?


Organic search traffic is the gold standard for any B2B content marketing strategy. And why wouldn’t it be? You write your content with a purpose and you’re rewarded with long-term traffic that can help drive business results. But does an SEO goal have to be at the core of every single piece of content you create? Maybe not. In this post, we’ll talk about other reasons you may write content that doesn’t involve a target keyword.


Joe Michalowski


  • https://moz.com/blog/can-seos-stop-worrying-keywords-focus-topics-whiteboard-friday
  • https://backlinko.com/skyscraper-technique