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Minimum Viable Metrics: The Case for Scaling Back the Content Marketing Numbers Game
Numbers matter in the business world. Especially for funded companies that have growth benchmarks to hit, there isn’t often much room to pursue creativity for the sake of creativity. This can lead to content bogged down by best practices as you try to optimize for dozens of different metrics. But is it really necessary to start out with 15 different advanced metrics in mind? In this post, we’ll talk about why the beginning stages of a content strategy should focus on minimum viable metrics.