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Idea from Joe Michalowski

Joe Michalowski

Title

Should You Really Gate That Piece of Content?

Summary

The inbound playbook was always fairly clear. You build up an audience through awareness-focused content and once you have their trust, you can offer premium pieces of content like white papers to generate leads. But now, competition for top of funnel traffic has pushed free content to look more like premium content. Is there still a reason to gate anything? In this post, we’ll talk about the two sides.

Author

Joe Michalowski

Links

  • https://www.coredna.com/blogs/gated-content
  • https://www.spiralytics.com/blog/should-brands-still-gate-content/