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Engaging Audiences Through Apps
Apps can still be a great way to engage with an audience, but only if the apps provide value and stand out from the massive amount of content that mobile users have to contend with. Publishers could conceivably offer a wide array of apps to help audiences drill deeper into their content, find themes across multiple pieces of content, engage in crowdsourcing, and more. How are publishers effectively using apps today? What are the best practices, do’s and don’ts that separate the successful from t