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Idea from Linda Pophal, SPHR, SHRM-SCP

Linda Pophal, SPHR, SHRM-SCP

Title

Where Does Your Content Come From?

Summary

Organizations are experiencing a high demand for continual content that is unique, high quality and aligned with their marketing/brand pillars. There are a wide range of resources available to them to fill the content pipeline—from existing internal sources, to independent freelancers to very large content management firms. Which options are best for which types of companies? What are the pros/cons of each? What best practice content management strategies are “must do” for each of these options?

Author

Linda Pophal, SPHR, SHRM-SCP

Keywords

  • content marketing
  • content development
  • digital marketing
  • SEO
  • optimized content
  • selling with content