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Idea from Linda Pophal, SPHR, SHRM-SCP

Linda Pophal, SPHR, SHRM-SCP

Title

What Influencers Have to Say About Influencer Marketing

Summary

There’s plenty of information available these days about how to practice effective influencer marketing, but the influencers themselves seem to be taking a backseat approach. What do they think about the pros/cons of influencer marketing? How do they want to be approached by marketers seeking to use their leverage for their own benefit? What balance have they struck between paid/unpaid influence?

Author

Linda Pophal, SPHR, SHRM-SCP

Keywords

  • influencers
  • influencer marketing
  • marketing through influencers
  • digital marketing
  • content marketing