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How Will Marketing Strategies Evolve in Times of Coronavirus (COVID-19)?
Coronavirus is, by far, one of the biggest challenges this generation has faced, and its impacts will last in the years to come. To survive the negative sentiment and economic slowdown: resilience, innovation, agility, and empathy should be marketers' tools. As consumers' lifestyles are adapting to staying at home, marketers must proactively reach out to them where they are.