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Idea from Penny Polokoff

Penny Polokoff


How to Create Personalized Content for Your Clients on Your Website


Personalized websites are dynamic — using data about site visitors, such as demographics, firmographics, and previous interactions to determine what content is most relevant to display and what specific experience to deliver. Done right, web personalization facilitates the path to conversion for the leads you most care about. In this article, we'll break down how you can improve conversion with personalized web content.


Penny Polokoff