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Idea from Penny Polokoff

Penny Polokoff

Title

How to Create Personalized Content for Your Clients on Your Website

Summary

Personalized websites are dynamic — using data about site visitors, such as demographics, firmographics, and previous interactions to determine what content is most relevant to display and what specific experience to deliver. Done right, web personalization facilitates the path to conversion for the leads you most care about. In this article, we'll break down how you can improve conversion with personalized web content.

Author

Penny Polokoff