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Idea from Jess Shanahan


How Real-Time Data Can Support Your Marketing Activity


The prevalence of social media makes real-time marketing easier than ever. It allows us to understand what individual customers are doing at any one time and serve them in a way that best suits them, leading to increased engagement and conversions. This article would look at why this is important, would be backed up with relevant stats and examples, and would touch on individualization marketing.


Jess Shanahan


  • https://hbr.org/resources/pdfs/comm/sas/Real.Time.Analytics.pdf