nDash.com is a content creation platform that provides brands and agencies with access to the world's top freelance writers.
Content Services: Low Margins, Critical Importance for Agencies
Agencies face a serious issue when it comes to content. For full-service marketing agencies, content creation is of critical importance. Cliche or not, content is king. But it’s a low margin service. Delivering a $200-quality article and charging $1,000+ might not go over well. How do you get around that? In this post, we’ll talk about striking the balance. Part of the message will be ensuring that content budgets are spent on content (not unnecessary software).