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Idea from Joe Michalowski

Joe Michalowski

Title

Content Services: Low Margins, Critical Importance for Agencies

Summary

Agencies face a serious issue when it comes to content. For full-service marketing agencies, content creation is of critical importance. Cliche or not, content is king. But it’s a low margin service. Delivering a $200-quality article and charging $1,000+ might not go over well. How do you get around that? In this post, we’ll talk about striking the balance. Part of the message will be ensuring that content budgets are spent on content (not unnecessary software).

Author

Joe Michalowski

Links

  • https://clutch.co/agencies/content-marketing/resources/how-agencies-price-content-services