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Idea from Steve Milano

Steve Milano

Title

GIGO: Effective Content Creation Starts with Effective Assignments

Summary

Many pieces of content aren't successful because the writer was not given proper instructions for creating not just the right blog post or white paper, but more importantly, the right audience. This post would explain how to cover all Four Ps when assigning content to in-house staff and freelancers. Content instructions should include audience demographics, voice (second- or third-person and why), specific marketing outcomes and other information.

Author

Steve Milano