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Idea from Shireen Stephenson

Shireen Stephenson

Title

Hyper-Segmentation: Recession-Proofing the Hospitality Industry

Summary

In this post, we'll discuss hyper-segmentation and how it can help struggling hoteliers retain their competitive edge during an economic depression. We'll talk about types of market segmentation, the benefits of hyper-segmentation, ways to identify target segments, and how Big Data can facilitate hyper-segmentation.

Author

Shireen Stephenson

Keywords

  • hyper-segmentation
  • digital marketing
  • global sales
  • Links

  • https://www.hospitalitynet.org/opinion/4093225.html