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Idea from Karen Coleman


Launch the Right PPC Campaign for your SaaS using These 4 Marketing Principles


With its scalability, flexibility and ability to direct the right traffic to your website, PPC can be an essential SaaS marketing strategy. However, for your PPC campaign to be successful and worth the investment, you should incorporate these 4 marketing principles into your PPC efforts.


Karen Coleman

Industry Category

Find writers and ideas in Technology


  • PPC
  • Saas
  • SaaS marketing