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The Future of Raw Grab-and-Go Foods Depends on Smart Packaging
As consumers take more responsibility for their health, the raw food trend continues to grow in popularity. Proponents of the dietary lifestyle say that raw foods retain more of their enzymes, vitamins, and minerals than cooked foods. Food safety is one thing holding some consumers back from buying packaged raw foods. This article explores how specialty retailers can capture market share in this healthy niche category by using smart packaging systems.