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Idea from Danny Mitchell

Danny Mitchell

Title

Discover the Power of Smarketing

Summary

Collaboration between sales and marketing is necessary to the health and growth of your IT business. Traditionally viewed as two different entities, the buying process has evolved, forcing an alignment of goals and purposes that we must address. In this blog, we'll look into importance of simplifying the buying journey for customers, the six different 'buying jobs' customers complete before concluding a sale, and how the process isn't linear. Backed up by Gartner, Forrester and more research

Author

Danny Mitchell

Links

  • https://bitly.com/ - The Power of Smarketing
  • https://www.gartner.com/smarterwithgartner/b2b-sales-reps-maximize-customer-interactions/