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Discover the Power of Smarketing
Collaboration between sales and marketing is necessary to the health and growth of your IT business. Traditionally viewed as two different entities, the buying process has evolved, forcing an alignment of goals and purposes that we must address. In this blog, we'll look into importance of simplifying the buying journey for customers, the six different 'buying jobs' customers complete before concluding a sale, and how the process isn't linear. Backed up by Gartner, Forrester and more research