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Leveraging WOM to Drive More App Engagement
While app downloads continue to increase, most consumers have a lot of apps on their mobile devices that they've rarely used. In fact, data from Statista indicates that for several years now the percentage of mobile apps that have been used only once (from 2010 to 2019) ranges between 20 and 26%. How could you several word-of-mouth (WOM) to drive more app engagement?