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Communicating During COVID-19: Even If You're Not Open for Business
The pandemic has significantly impacted businesses of all sizes, but small business have been especially challenged to keep their doors open and keep in contact with their customers and prospects. One major misstep: stepping back on communications. Just because your doors are closed doesn't mean you shouldn't be working hard to keep customers, and others, engaged. I've been doing a series of webinars for a social SBA group; this has been one of the most popular topics.