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Idea from Patti Podnar

Patti Podnar


Why digital policies should be the foundation of your marketing strategy


The reason digital policies are needed is almost endless: complying with digital privacy laws that change each time you cross borders, engaging with customers in a way that meets their social and cultural norms, maintaining brand identity across markets and channels, making sure employees know what they can and can't post on the company's behalf, knowing how to respond to Twitterstorms, etc. Identifying these policies ahead of time makes it easier to accomplish your marketing objectives.


Patti Podnar