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Idea from Ben Durham

Ben Durham


Beyond Keywords: How to Create Effective Web Content


Keywords push your web content to the search engine forefront. However, to keep visitors hooked, you need material that will keep them on your page and clicking. Using the psychology of persuasion and tips from Dr. Robert Cialdini to Dale Carnegie, I will teach your readers how to create engaging, thought-provoking web content that goes beyond keywords and click-bait. As a CPTC certified technical writer, I will illustrate the impact of everything from "raidable" headings to "readable" writing.


Ben Durham


  • keywords
  • SEO
  • marketing
  • persuasion
  • effective web content