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Understanding Your Customers with AI
This 3000-word article + 2 web articles examine the use of Watson and Cloud Pak to analyze customers. AI is increasingly present in marketing and can creates immense value by personalizing experiences. In an age when every customer desires an experience, IBM offers one on one chat, improves content delivery, and spots and predicts business trends. I will focus on how IBM and the cloud can create customer value without generating significant costs.