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Idea from Rachel Brooks

Rachel Brooks


Maintaining the momentum of a pandemic competitive SaaS boost.


How do you build SaaS companies in a marketplace where there are no rules? The unprecendented market instability left by COVID-19 allowed SaaS to be uniquely pushed forward. Companies look for answers for how to stay competitive in that world boosted by volatile circumstances that do not allow for concrete plans. This makes the case for real plays and targeted goals_goals that you can use to define SaaS growth and permanent capital investment put to good use in the wake of the rush.


Rachel Brooks


  • markets
  • pandemic markets
  • SaaS
  • permanent capital
  • ROI permanent capital
  • Links

  • https://venturebeat.com/2020/09/01/the-benchmarks-saas-companies-need-to-stay-competitive-in-a-pandemic-vb/