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Idea from Paul Dughi

Paul Dughi


How B2B Content Marketing Can Work for You


Content marketing focuses on creating relevant content, which might take the form of videos, blogs, or articles (among other forms). It’s not about creating an ad; it’s about presenting useful information or solving a buyer's problem. By doing this, companies can position themselves as an expert in their field and cut through the clutter. As B2B buyers do their research, they are now more likely to read on article that presents them a solution than they are to respond to ads.


Paul Dughi

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