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Why IT is Key to Enhancing Customer Experience
[ Response to pitch request ] CX plays an important role in consumers' purchasing decisions but how to deliver an outstanding CX at scale cost-effectively? IT is becoming the key to success as various technologies are playing an important role in companies' interactions with their customers. In this article, we'll look at how the latest technologies are helping brands acquire and retain customers -- e.g., mobile technologies, predictive analytics, AI-powered chatbots, cybersecurity, etc.