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Idea from Camillia Shanks

Camillia Shanks

Title

Why is Integrated Marketing Communications Important

Summary

It is evident that communication in the workplace is changing. Integrated marketing communications embrace holistic marketing by breaking down the barriers between departments. Integrated marketing communications refers to how a company ensures that different promotional methods in a marketing campaign are consistent and working towards the same goal. Here, I will explain more about IMC and why it is important.

Author

Camillia Shanks