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Idea from ling wong

ling wong

Title

B2B Sales and Marketing Alignment: the Why and How

Summary

[ Response to pitch request ] This article will offer a brief overview of what sales and marketing alignment means in the B2B context, explain why it's important (use statistics,) and share how to align sales and marketing (e.g., create a single customer journey, share customer personas, use the right technologies to break down silos, adopt an inbound approach, identify joint KPIs, and use customer feedback to close the loop.)

Author

ling wong

Links

  • https://www.superoffice.com/blog/sales-marketing-alignment/
  • https://www.marketo.com/marketing-and-sales-alignment/